In terms of fashion, things are changing drastically almost every day. Fashionable and cool used to be what every one else was wearing, but now it is all about being unique, wearing clothing and accessories that are personal to your own style and most importantly being comfortable in what you are wearing.

Take a look at celebrities such as Lady Gaga, as soon as she hit our TV screens and magazine covers she was instantly branded as cool. Yes, her style is often really out there and different, but it is here own and it is what she feels most comfortable wearing – therefore it looks great!

Here are some tips on what to look for when looking for a cool handbag that is unique to your style.

My first tip is if you are unsure when you first look at your handbag move onto the next option. If you ask yourself ‘am I going to really use this more than once’ and the answer is no, then it is simple, it is not the right purse for you. Instead look for a purse that is more of an investment, it may cost more but it will last longer and will be worth it.

Next take a look at your current style and personality, and the look for brands that reflect that. For instance if you like funky youthful handbags then try brands such as Juicy Couture. The Juicy brand is full of funky cool purses such as the Juicy Couture Velour Baby Fluff Bag  in blush pink.

If your style is more classic and elegant then brands such as Radley are great. They have a wide range of cool yet classic purses in all shapes, styles and colors so will will be sure to find a style reflective of your own.